There are many different marketing methods in the market to do marketing but SMS marketing is also very effective in 2020. SMS marketing is used by almost all reputable and famous companies such as Amazon, Flipkart, Lyft, Oyo, Uber and etc. If you do not use SMS marketing for your business, then start using this strategy as soon as possible without wasting any more time.
Whether the company is from any category (healthcare, commercial, e-commerce and etc.), SMS marketing is very effective in all. SMS marketing open rate is 98% according to research and stats. SMS has a much higher conversion and engagement ratio than other marketing methods. The response rate of this marketing is 295% higher than phone call marketing. And 75% of the public does not mind that a brand or service sends them sms.
Here are some more stats for adopting SMS marketing strategy.
- CTR (click through rate) of SMS is 19%
- There is no unread message on 74% of mobile users
- 80% of people use SMS for business
- There is only 1% spam rate for SMS
- 97% of messages are read within 15 minutes of their sending
This is one of the oldest and best marketing methods for brands. Why is this method best? Answer is here, In the year 2005, there were only 16% internet users in the whole world, but in 2019, internet users have become 58%. In developed countries (USA, China and etc) the percentage of people using the internet is 86.6%. With these stats, you can guess how effective SMS marketing is.
If you now feel that this is not enough information to start SMS marketing, then here are 8 reasons, after knowing which you will definitely be able to get this marketing strategy for your brand or business.
8 reasons to adopt SMS marketing strategy –
1. Time effective
You don’t need to invest energy structuring and correcting a SMS marketing campaign, when you’ve worked out your message and the individuals you need to send it to, you basically need to build the text – which takes a similar measure of time it would to type a text out on your own telephone.
You can utilize SMS messaging to respond momentarily to organization data as it breaks, offering customers data about arrangements and limits when they’re concurred. Because of the time-productive nature of making a SMS marketing campaign, it additionally implies the campaign is very financially savvy.
The time and labor expected to configure, alter and alter an email or printed post office based mail campaign mean underway expenses of your interchanges are high before you’ve even sent them out. Because of the speed and simplicity where SMS marketing campaigns can be manufactured and sent, you will spare hours in time and cash, which means any reaction to your campaign will expand your ROI on your interchanges, regardless of whether the reaction from your customers is low.
Another way SMS marketing is viable is that it leaves no carbon impression, and thus it saves nature. In contrast to regular postal mail or disconnected press, it requires no printed paper, and not at all like gatherings and occasions, there is no movement required when conveying your campaign.
3. No hurdles
One of the best parts of SMS marketing is that it shows up legitimately in the beneficiary’s inbox, and frequently will stay as a caution on the individual’s telephone until it is opened; they don’t have to login or open an application as they would with email. With a mind-boggling measure of substance made every day, it’s getting progressively hard to contact the individuals you wish to focus on the most, however SMS conquers this test by dropping straightforwardly into an individual’s telephone.
Your campaign is likewise identifiable as you can screen and measure the conveyance and snap pace of every one of your SMS, utilizing investigation programming. This implies you’re ready to rapidly audit the ROI of your campaign, utilizing the information about the messages you’ve just sent to choose whether you keep on conveying the campaign, or stop after the primary bunch of text messages has been sent.
Not exclusively is a SMS marketing moderate for financial plans of every kind, except you’ll likewise observe a sound rate of profitability from SMS marketing. At only a couple pence per message, you can be truly focused with your campaigns without it burning up all available resources.
On the off chance that boosting deals and improving correspondence with customers are on your list of goals this year, yet you don’t have a strong spending plan and long periods of extra time; SMS marketing is a little, yet amazing, marketing instrument not to be disregarded
Most people groups email and direct post boxes are overwhelmed with garbage mail and spam. Customers will just select into SMS refreshes from organizations they need to interface with, so you realize you’re conveying the message to the perfect individual without it getting lost or disregarded. In the event that you need to cause your customers to feel extremely extraordinary, it’s anything but difficult to customize each message and won’t take any additional time.
7. Versatile across business sectors
One reason SMS marketing is so successful is that it’s fit to B2C and B2B crowds. It tends to be utilized by business brands, for interior correspondences by organizations, and it is likewise fitting for third-segment and open part organizations. SMS marketing is likewise flexible across businesses, from retail to social insurance, and can be utilized for a scope of correspondences. The flexibility of SMS marketing additionally implies that in case you’re hoping to move into another market or another part with your image, you as of now have a created channel you can use to focus on your customers.
8. Leads generation
Keywords are very easy to set-up on a SMS shortcode and can be anything from your image name to an important word. Publicize your keyphrase on your site, printed media or in your store, permitting customers to pick in to your mailing list. For example Text SMS to 82228 for energizing news and special offers Not just does this furnish you with loads of new contacts to speak with yet it additionally produces a moment lead with little exertion required from you or your client.
I hope this article helps to know about SMS marketing. Now, I personally recommend you to start an SMS marketing strategy to build your brand. As i mentioned above all the popular brands use SMS marketing to increase the reach and improve overall performance of their business. So, best of luck for your building your brand.